Company Positioning
1. Leader in Open CNC Systems
2. Pioneering Cross-Industry Innovation with CNC Technology
3. Partner Providing Differentiated Solutions for Value Customers in Niche Industries
Company Vision
Make automation development simpler.
Company Mission
Build a more open, convenient, and inclusive controller product, striving to enable customers to gain support from the product, grow rapidly, create value, and become a world-leading open CNC system brand.
Core Values
Integrity:Practical Integrity
Dedication:Stay True to the Original Intention
Innovation:Break Tradition, Embrace Newness
Excellence:Pursue Excellence
Win-Win:Progress Together
Respect for Virtue and Integrity:Uphold Virtue and Strive for Goodness,Commit to Integrity and Practicality - Integrity is the Foundation of Our Standing
Devotion and Perseverance:Stay True to the Original Intention,Remain Dedicated and Tireless - Dedication is the Commitment to Belief
Craftsmanship and Innovation:Devote to Creating Uniqueness,Reform and Innovate - Innovation is the Driving Force of Development
Accumulation and Excellence:Build Strong Foundations for Gradual Success,Strive for Excellence with Precision - Excellence is the Standard of Our Product
Symbiosis and Win-Win:Collaborate for Mutual Success,Create Value through Symbiosis - Win-Win is the Rule of Survival
Business Philosophy
1. Philosophy of Survival
Strengthen the Foundation
Stay Humble and Keep Learning
Learn from Others
Persevere and Strive for Progress
Focus on Results, Control the Process
2. Market Philosophy
Focus on customer needs and do what others are unwilling, afraid, or unable to do.
Provide differentiated solutions and guide customers' consumption through our products.
3. Marketing Philosophy
We are not just selling products; we are providing solutions to our customers.
4. Professional Spirit
Give our best effort, face challenges head-on, surpass ourselves, and earn respect.
5. Talent Philosophy
Serve and nurture talent, make the best use of specialized skills, limit reliance on secondary skills, and avoid using tertiary skills.
6. Product Philosophy
Focus on automation control technology, offering differentiated solutions to customers with industry-wide reach and professional depth.
Adhere to an open product design philosophy to deliver customer-specific value in a convenient, efficient, and cost-effective manner.
Provide solutions for value customers in niche markets, focusing on the strategy of "one meter wide, one thousand meters deep," aiming to become the hidden champion in specialized fields.